Taisun's Booth at Beijing Agricultural Exhibition Center Food Expo | Interior | AND lab | APAC Glocal Commercial Design Consultants Group

Exhibition Booth Design | Retail Booth

Taisun's Booth at Beijing Agricultural Exhibition Center Food Expo

2014 China Beijing

This project involves the design of a booth for a Taiwanese food brand that will be showcased at a food fair. Conventionally, such booths are constructed using structural columns to support the overall structure. However, we faced the challenge of ensuring that these columns did not obstruct the view of the customers approaching the booth from various directions. To overcome this, we aimed to create a design that would allow customers to fully immerse themselves in the experience, free from any visual obstructions, and providing the impression that the booth has no supporting structure whatsoever. This approach not only provides a more visually appealing design but also enhances the brand's appeal and creates a lasting impact on the customers.

Client

Taiwanese Taisun