三里屯盈科极扬站TAKE 5 文创潮玩 零售直播店室内设计 | 中国 北京

北京三里屯盈科中心极扬站

这个项目是关于一个销售时尚商品的零售店。因此，我们的设计理念是将其打造成人生甜品站。就像甜品为我们带来甜蜜，时尚商品也能在我们购买时为我们带来甜蜜的心情。像甜品一样，时尚商品也有流行期限。因此，我们将最新的时尚商品陈列在冰箱中，以保持其“新鲜”。我们让这家零售店看起来像一家甜品店，将商品展示得像甜品店一样。例如，我们在玻璃盒中展示商品，就像糕点店里展示面包一样。

 

我们还在墙上创造了放大镜的橱窗，让购物者可以更好地观察小件商品。在收银后面，我们设计了一个像素化的北京地图，使用店铺销售的一种商品的盒子做成。

This exciting project was centred around the creation of a retail space that would offer a carefully curated selection of trendy and desirable goods. In order to develop a design concept that would truly resonate with our target audience, we took inspiration from the world of patisserie - a place that can evoke strong emotions and feelings of indulgence and pleasure.

 

Just as a visit to a patisserie can lift one's mood and sweeten their day, we wanted to create a retail experience that would have a similar effect. We wanted to ensure that our trendy goods would not just be products, but something that would add value to our customers' lives. Therefore, we crafted a design that would evoke the same feelings of anticipation and excitement that one might feel when visiting a patisserie.

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TAKE 5